GM may not air TV spots during Super Bowl game.(News)(General Motors Corp.)(Brief article)

Byline: Jamie LaReau

General Motors might not air any TV spots during Super Bowl XLII in February.

"I'm not sure if we'll run an in-game spot,'' Mark LaNeve, GM's vice president of vehicle sales, service and marketing, said in an interview with Automotive News. "We may or we may not. I think a strategy to say you're always going to be on the Super Bowl with something is the wrong strategy.''

Cadillac will still sponsor the post-game show and the most valuable player award, LaNeve said.

In 2002, GM used the Super Bowl to launch the revival of Cadillac, unveiling the Led Zeppelin "Break Through'' campaign. Since then, Cadillac usually has …